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GoPro was founded in the year 2002 by Nicholas Woodman while in his 20s. His idea was a camera that would capture his moments as he was surfing. He achieved this by paring several cameras together. The end product was the motorized 35 millimeter GoPro Camera that went for about $31 in 2004. This camera can capture up to 24 shots in color.
The first notable sales were made in Australia and Indonesia. In the year 2011, five venture capital firms invested a total of $88 million in GoPro and by the year 2012, its revenues had risen to $234 million with camera sales totaling 2.3 million. GoPro’s vison is to assist individuals capture moments under water and use them to relive their experiences with others. GoPro’s goal is to keep leadership in the live sports coverage.
GoPro now markets high definition cameras in many countries including the United States. Its cameras now have CineForm’s video codec included in its design after it bought them from CineForm. In the year 2014, GoPro raised about $437 million from its initial IPO.
GoPro offers multi-purpose cameras and camcorders that are water proof. They can be worn under water or mounted. These highly reliable underwater cameras and camcorders are branded as GoPro or Hero to differentiate and make them standout in the market.
GoPro uses dealership to distribute its products to customers. As of 2015, there are over 25,000 retail stores worldwide selling GoPro products. The GoPro products distributed in retail stores worldwide in 2015 are:
• Hero4 session
• Hero4 silver
• Hero4 Black
Other future products are:
• Hero 5
• HD Hero 960
• Hero plus LCD
• GoPro Spherical
These cameras are mountable on items such as the Chest Harness, 3-way mount, Jaws flex Clamp, Suction Cup, Surfing mount and Dog Harness. These features give a hands free experience enabling one to do other activities and still take shots. The cameras can give a 360 rotation and their mounts can be adjusted.
There are accessories available for these cameras such as chargers, video and photo editors, batteries and spares. The GoPro studio application for editing videos is popular and does receive considerable views in YouTube where content developed and edited by GoPro is uploaded by GoPro.
GoPro’s products have a wide range of usage in sports. They are popular in surfing, skating, underwater activities, biking and other sports. The products are popular for users who want a camera or camcorder that is capable to resist weather elements and still deliver quality shots and footage. GoPro cameras are made with durability in mind and are very reliable.
Users are encouraged to tag their on-line content that has been developed using the GoPro cameras and camcorders with the GoPro tag. The GoPro brand is protected by GoPro and is ranked highly in You Tube ratings in the channel leader-board.
Instagram also rates it as a top brand used by many users. GoPro’s water-proof Wi-Fi enabled cameras won it an Emmy Award. GoPro is now acknowledged as a worthy brand capable of producing quality content and is reliable.