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Having been ranked on Forbes lists as the 73 world’s most valuable brands; Canon Inc. deals with the manufacturing of multifunction devices such as photocopiers, cameras, camcorders, Canon printers and lithography equipment. The Canon brand started back in 1933 when the Precision Optical Instruments laboratory was established. It then launched its premier plan in 1976 with the plan of becoming a globally recognized company. The launch of the Excellent Global Plan in 1996 is what heightened Canon innovation activities. One of the Asian subsidiaries of Canon corporate is Canon Philippines, otherwise known as the Canon Marketing (Philippines). Consequently Canon Brand has numerous distributers and users around the world.
Canon multifunctional device makers have dominated the electronics industry with devices that are up to date with the latest technology. With new amazing products being introduced to the market, canon has a promising supremacy in many years to come. Canon makes different cameras which range from professional DSLRs to pocket-sized point-and-shot cameras. These cameras are ideal for casual photographers; adventurous travellers and professional photographers. One of the most amazing canon cameras are the canon bridge cameras as they bridge the gap between regular compact cameras and digital SLRs with a long zoom lens which is able to take care of a wide variety of subjects as possible.
To incorporate all your printing needs, Canon All-In-One printers delivers high quality document and photo printing to a proficient quality. They are simple to use and also deliver quality results at all times. Therefore, with canon printers you can be sure of efficiency and style. Other Canon products include scanners, projectors, camcorders and calculators which give you superlative results over other product brands in the market. Their product prices are consumer friendly and you can acquire them with minimum effort. Therefore, change your lens, to supplement your story with quality Canon lenses and also be up to date with the current technology trends.
Canon Inc. dream business, and that’s why it remains committed to its Excellent Global Corporation plans. Aware of the shrinking market and also tough competition from other product brands, the company is implementing a variety of initiatives to curb the risks and also gain market control. The company strongly believes that “transformation is progress and change is advancement”. Among its main accomplishments are numerous global awards, environmental records, sponsorships and charitable activities. From being ranked among top 100 Global Brands to World’s Biggest companies the awards and accolades Canon brand has achieved are uncountable. This corporation has also played a big role in environmental conservation and also sponsorships to ensure people are a step ahead towards achieving their dreams. Canon Inc. is also a major donor to humanitarian aid and disaster relief. In 2008 it donated financial support to help people displaced by an earthquake in Sichuan’s province in China.
To conclude, Canon’s brand promise is to help people realize the power of image as they enjoy quality and style. What has made it more popular compared to other brands in the market is the top notch quality that ever improves down the generation. Innovation and vision display is thus among the main key things that has made the brand grow globally.